Tennis Chic Style Guide

Stile tennis chic una donna indossa l'abito multicolor bianco e rosa abbinato ad un blazer oversizeTennis Chic Style Guide

According to Laila Coslovich, Tennis Chic Style is a philosophy that encourages women to experience tennis with elegance, femininity, and personality.

It means choosing what you wear with care and attention to detail, selecting garments that flatter the silhouette while allowing you to feel beautiful, confident, and comfortable both on and off the court.

Tennis Chic is not about following trends or trying to stand out at any cost. It is about expressing your authentic style through quality, harmony, colour, and refined details.

Since 2020, Laila Coslovich has brought this vision to life through collections that combine feminine design, Made in Italy tailoring, certified sustainable materials, and versatile elegance. Each piece is thoughtfully created to accompany women throughout every moment of their day.

What Is Tennis Chic Style?

For some women, tennis is simply a sport. For others, it is much more. It is a way of moving, a way of living, and a way of expressing their personality through what they wear.

This is where Tennis Chic Style, according to Laila Coslovich, begins. It is not a passing trend or an imposed dress code, but a philosophy built on elegance, femininity, and authenticity.

Elegance Doesn't Stop at the Court

How many times have you opened your wardrobe before heading to the tennis club and wondered, "Why do I have to choose between technical sportswear with no personality and an elegant outfit that isn't practical?"

I asked myself the same question.

For years, I searched for a tennis dress that would make me feel beautiful, confident, and completely comfortable without limiting my freedom of movement.

In 2014, after failing to find the tenniswear I was looking for, I decided to create it myself. I designed my very first tennis dress in two colour variations. That simple idea became the beginning of a journey that, in 2020, led me to found Laila Coslovich – Luxury Tennis Couture, a brand dedicated to reinterpreting feminine elegance both on and off the court.

From that personal search came the vision I now call Tennis Chic Style.

Being Tennis Chic Doesn't Mean Overdressing

Being Tennis Chic means stepping onto the court with the same care and confidence you would bring to an elegant dinner or an aperitif with friends.

It means choosing a beautifully crafted garment instead of a disposable one. It means preferring clean, timeless lines over oversized logos and believing that true elegance never needs to shout to be noticed.

Tennis Chic Is an Attitude

A Tennis Chic woman doesn't play to attract attention. She plays because she genuinely loves the game.

At the same time, she understands that the way she presents herself reflects who she is. She appreciates thoughtful details, values quality over quantity, chooses colours that express her personality, and never feels the need to imitate anyone else.

She enjoys feeling feminine and attractive, but always with refinement and discretion. Because true elegance is never about revealing more—it is about expressing yourself with confidence, balance, and sophistication.

Arriving at the Club with Style

Imagine getting ready for a day on the court.

You open your wardrobe, choose your favourite tennis dress, and pair it with a tailored blazer or a clean-cut jacket. Your hair is neatly styled, your makeup is light and natural, your sunglasses are ready, and your racket bag rests comfortably on your shoulder.

Now imagine walking into the club dressed like that.

How would you feel?

Probably more confident, more feminine, and more elegant—without looking overdressed or trying too hard.

That is exactly what Tennis Chic Style means to me.

It is not about creating an artificial image or revealing too much. It is about feeling comfortable in your own skin and never feeling that you have to sacrifice your elegance simply because you are playing a sport.

To me, a tennis dress should not be worn for just one hour of training. It should accompany you after the match, while enjoying a drink at the club, chatting with friends, or spending a sunny afternoon outdoors.

Because true luxury lies in feeling completely yourself, both on and off the court, without ever having to change your style to feel that you belong.

The Future of Tennis Is Also Feminine, Elegant, and Conscious

For many years, sportswear has focused almost exclusively on performance.

I believe there is now room for something more—garments that combine functionality, beauty, sartorial craftsmanship, and respect for the environment.

The fabrics I select are certified by OEKO-TEX, guaranteeing they are free from harmful substances and suitable even for sensitive skin, as well as by the Global Recycled Standard (GRS), ensuring the traceability of recycled materials throughout the production process.

Thanks to their lightweight, breathable construction, Laila Coslovich tennis dresses are also exceptionally comfortable during the hottest summer months.

Tennis Chic Style was born from this very vision: the belief that a woman can feel strong without giving up grace, competitive without losing her femininity, and elegant even while chasing a ball from the baseline.

More Than a Style—A Personal Signature

Ultimately, Tennis Chic is not really about clothing.

It is about the way you choose to present yourself to the world.

It is that quiet confidence that never needs to seek attention, the pleasure of wearing something that makes you feel good before it even makes you feel beautiful, and the belief that true elegance is never simply about appearance—it is about identity.

Discover our Made in Italy tailored tennis dresses and find the Tennis Chic style that truly reflects who you are.

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Frequently Asked Questions About Tennis Chic Style

What Is Tennis Chic Style?

According to Laila Coslovich, Tennis Chic is the pleasure of feeling feminine, elegant, and confident while playing sport. It is about paying attention to every detail, choosing garments that flatter the silhouette, appreciating quality, colour, and craftsmanship, and embracing a style that allows every woman to express her personality naturally.

Because tennis is not just a sport—it is also an opportunity to express who you are and to feel your best, both on and off the court.

Are Laila Coslovich Dresses Only Designed for Tennis?

No. Although they are designed for tennis, Laila Coslovich dresses are created to be versatile. They can be worn on the court, at the club, around the city, or whenever elegance and comfort come together.

They are also ideal for padel, pickleball, wheelchair tennis, and other racket sports.

What Does It Mean That the Fabrics Are OEKO-TEX and GRS Certified?

OEKO-TEX certification guarantees that the fabrics are free from harmful substances and safe even for sensitive skin.

Global Recycled Standard (GRS) certification ensures the use of recycled materials and full traceability throughout the production process.

Together, these certifications reflect our commitment to quality, sustainability, and environmental responsibility.

How Can I Embrace Tennis Chic Style?

Start with a beautifully tailored tennis dress, choose high-quality materials, and pay attention to the details.

Complete your look with a tailored blazer or carefully selected accessories to transform your on-court outfit into an elegant look for any moment of the day.

Tennis Chic Style is not about following rules. It is an invitation for every woman to express her personality naturally, with elegance, sophistication, and confidence—without ever being excessive or compromising her authenticity.