What Is Tennis Chic? The Laila Coslovich Philosophy
According to Laila Coslovich, Tennis Chic is more than a style—it is a philosophy that invites women to experience tennis with elegance, femininity, and individuality.
It is about choosing clothing with care and intention, wearing garments that flatter the female silhouette while allowing you to feel confident, comfortable, and effortlessly elegant, both on and off the court.
Tennis Chic is not about chasing trends or dressing to impress. It is about expressing your authentic style through exceptional quality, harmonious design, carefully chosen colours, and refined details.
Since founding the brand in 2020, Laila Coslovich has brought this vision to life through collections that combine feminine design, authentic Made in Italy craftsmanship, certified sustainable fabrics, and timeless elegance created to accompany women throughout every moment of their day.
What Does Tennis Chic Really Mean?
Wanting to look elegant on the court is not vanity.
It is a way of expressing who you are.
To me, Tennis Chic is the belief that a woman should feel elegant, confident, and authentic every time she steps onto the court wearing a tennis dress.
A Philosophy Born from a Real Need
When I first began playing tennis, I was looking for clothing that felt feminine, refined, colourful, and capable of expressing my personality.
I wanted garments that made me feel beautiful without compromising freedom of movement.
Instead, I kept finding tenniswear that felt overly technical, anonymous, or simply lacking in character.
So, in 2014, I decided to imagine something different.
What began as a personal search gradually evolved into the philosophy that would become the foundation of Laila Coslovich: a vision where Italian tailoring, contemporary elegance, and athletic performance exist in perfect harmony.
The Principles of Tennis Chic
Tennis Chic is built on a series of timeless values:
- Choosing quality over trends
- Celebrating femininity without excess
- Investing in beautifully crafted garments designed to last
- Combining comfort with elegance
- Paying attention to every detail
- Expressing your personality naturally
- Embracing tennis as a lifestyle rather than simply a sport
Tennis Chic Is Not a Fashion Trend
Fashion trends come and go.
One season, everyone is wearing a particular colour.
The next, it has disappeared completely.
Tennis Chic is different.
It is built to endure.
It is defined by balanced proportions, premium fabrics, impeccable craftsmanship, and garments designed to remain beautiful season after season.
Because true style never depends on trends.
It outlives them.
The Language of Colour
Every memorable brand has its own visual identity.
At Laila Coslovich, that identity is expressed through a distinctive palette of pink, fuchsia, purple, aqua green, and white—a contemporary interpretation of tennis tradition infused with femininity and personality.
Together with the iconic three diagonal stripes and the elegant silhouettes of each collection, these colours express energy, refinement, and individuality.
I did not choose them because they were fashionable.
I chose them because they communicate emotion and make every creation instantly recognisable.
Discover the story behind the Laila Coslovich colour palette.
Quality Is Seen—But Above All, It Is Felt
Some garments look beautiful in photographs.
Others transform the way you feel the moment you put them on.
For me, luxury has never been about a logo.
It is about the softness of a fabric against your skin.
A silhouette that flatters without restricting movement.
A beautifully finished seam.
A detail that has been carefully considered.
That is why every Laila Coslovich collection is created using OEKO-TEX® Standard 100 certified fabrics—tested to ensure they are free from harmful substances and suitable even for sensitive skin—as well as Global Recycled Standard (GRS) certified materials, guaranteeing the traceability of recycled fibres throughout the entire production process.
These are internationally recognised certifications.
Not marketing claims.
Discover our commitment to sustainable tenniswear.
From the Court to the Club—Without Changing Your Style
A tennis match rarely ends with the final point.
It continues over lunch with friends.
A drink at the clubhouse.
Or a walk beneath the summer sun.
That is why I design garments that belong far beyond the tennis court.
A beautifully tailored blazer.
A lightweight knit casually draped over your shoulders.
A few carefully chosen accessories.
Sometimes, that is all it takes to transform a tennis outfit into a sophisticated everyday look.
Because true elegance never depends on where you are.
Being Tennis Chic Means Being Yourself
Being Tennis Chic is not about attracting attention.
It is not about wearing extravagant outfits or following every passing trend.
It is about choosing quality over quantity.
Character over conformity.
Walking into your tennis club wearing something that genuinely reflects who you are.
Perhaps paired with a beautifully tailored blazer.
Knowing that true elegance never needs to demand attention in order to be remembered.
It is a quiet confidence.
An elegance expressed through authenticity, refinement, and attention to detail.
Read also: Elegance on Court and Self-Confidence.
More Than a Style—A Way of Life
To me, tennis represents discipline, harmony, respect, and the constant pursuit of excellence.
Those same values inspire every Laila Coslovich collection.
Tennis Chic is not simply about what we wear.
It is about how we choose to present ourselves to the world—with authenticity, refinement, and confidence.
Because a beautiful dress is only the beginning.
When it allows you to feel completely yourself, it becomes something far more meaningful.
Frequently Asked Questions
What Is Tennis Chic?
According to Laila Coslovich, Tennis Chic is the art of feeling elegant, feminine, and confident while playing the sport you love. It is about paying attention to detail, choosing beautifully crafted garments that flatter the female silhouette, and embracing quality, colour, and timeless style. Because tennis is more than just a sport—it is an opportunity to express your personality and feel your best, both on and off the court.
What Is the Most Important Principle of Tennis Chic?
The essence of Tennis Chic lies in the balance between elegance, comfort, femininity, and authenticity. True style never comes from excess. It comes from expressing your personality naturally through quality, refinement, and thoughtful attention to detail.
How Can I Embrace the Tennis Chic Style?
Start by choosing beautifully tailored garments made from high-quality materials. Focus on timeless pieces, harmonious colour combinations, and refined details. A tailored tennis dress, an impeccably cut blazer, and carefully selected accessories will allow you to transition effortlessly from the court to the clubhouse and beyond.
Who Is Laila Coslovich?
Laila Coslovi Longo is the founder and creative director of Laila Coslovich – Luxury Tennis Couture. A Sicilian designer and passionate tennis player, she began imagining a different kind of tenniswear in 2014—feminine, elegant, and authentically Made in Italy.
Inspired by her family's tailoring heritage and her own vision of Tennis Chic, she launched the Laila Coslovich brand in 2020. The name Coslovich comes from her paternal grandmother's family, whose roots trace back to Istria.
Today, Laila designs collections of Made in Italy tailored tennis dresses, crafted from OEKO-TEX® Standard 100 and Global Recycled Standard (GRS) certified technical fabrics for women who want to feel elegant, confident, and authentic both on and off the court.
Want to Discover More?
Explore the Tennis Chic Style Guide and discover the philosophy behind Laila Coslovich—a vision where Italian craftsmanship, sustainability, and timeless elegance come together to redefine women's tenniswear.