The Colors of Laila Coslovich: A Matter of Identity, Not Trends
Have You Ever Seen a Colour and Instantly Felt an Emotion?
Some colours have the power to calm us. Others energise us. Some evoke memories, while others awaken emotions that are difficult to put into words.
When I created Laila Coslovich, I didn't choose the brand's colour palette because it reflected a seasonal trend or a marketing strategy. I chose colours that genuinely represent who I am and the woman I envision on the tennis court: elegant, confident, feminine, and full of vitality.
Because colours tell a story.
Pink and Fuchsia: Femininity and the Joy of Being Yourself
Pink has always symbolised femininity, while fuchsia radiates energy, confidence, and optimism.
To me, these colours represent a woman who isn't afraid to express her personality—a woman who stands out naturally, without ever needing to be excessive.
I like to think they remind us that we can be strong, competitive athletes while still embracing beauty, colour, and elegance.
Purple: Creativity, Character, and Inspiration
Purple has always been a colour I associate with creativity, sophistication, and individuality.
It speaks of imagination, attention to detail, and a constant desire to create something unique. For me, it also represents spirituality and the inner strength that inspires every collection.
Perhaps it is the colour that best reflects everything behind my work: hours of research, experimentation, faith, and the emotions that eventually become part of every design.
Aqua Green: Freshness and Lightness
Aqua green has always given me a feeling of serenity.
It reminds me of the sense of wellbeing that comes from dedicating time to what you truly love.
Perhaps there is also a more personal reason.
As a Pisces, I have always felt deeply connected to water.
It is my element.
That may explain why this colour has always felt so natural to me.
White: A Tribute to the Heritage of Tennis
And then there is white.
No colour is more closely connected to the history of tennis.
Clean.
Timeless.
Elegant.
To me, white brings balance to the entire palette. It honours the traditions of the sport while allowing every other colour to express itself with harmony and refinement.
A Colour Palette That Reflects an Identity
When I look at these colours together, I see far more than a carefully selected palette.
I see a woman who enjoys standing out with elegance.
A woman who walks onto the court with confidence and a smile.
Someone who appreciates beautiful details without becoming obsessed by them.
Someone who sees tennis not simply as a sport, but as one of the most enjoyable moments of her day.
A woman who refuses to choose between performance and elegance.
Design Tells the Same Story
Over the years, colours have become only one part of the visual identity of Laila Coslovich.
The iconic three diagonal stripes—my own personal rainbow.
The feminine silhouettes.
The balance between technical performance and Italian tailoring.
The desire to create garments that accompany a woman before, during, and long after the match has ended.
Every detail contributes to a recognisable identity built on harmony, personality, and consistency.
Tennis Chic Is Expressed Through Colour
When I think about Tennis Chic, I don't imagine an anonymous wardrobe or clothing that simply blends into the background.
I imagine a woman arriving at the club with her own unmistakable style.
She chooses colours that make her feel confident.
She wears clothes that express who she is long before she steps onto the court.
That is why I believe true elegance has never been about following trends.
It is about discovering what genuinely represents you.
And if there is one lesson I have learned over the years, it is this:
A colour chosen from the heart can become your signature.
Just as a style lived authentically can become something truly unique and instantly recognisable.
Discover the Laila Coslovich Collection
If you would like to experience the elegance of Tennis Chic for yourself, explore the Laila Coslovich collection of Made in Italy tailored tenniswear, where colour, craftsmanship, and femininity come together in every design.