FOUNDER BIOGRAPHY
Laila Coslovi Longo is the founder and Creative Director of the Laila Coslovich brand. A visionary Sicilian entrepreneur, she is the guardian of an extraordinary family legacy rooted in sartorial craftsmanship, technical precision, and a passion for excellence.
Growing up in a family where the sartorial tradition of her maternal side met the technical discipline of her paternal side, she developed the values, skills, and sensitivity that now inspire every one of her creations.
A graduate in Political Science from the University of Bologna, she has always observed the world with curiosity and vision, considering life, work, and personal experience to be her greatest teachers.
From 2011 to 2023, she owned Le Chic Boutique in the historic centre of Taormina. In 2012, she became one of the first entrepreneurs in Sicily to promote her creations through social media and experiment with digital marketing strategies, recognising the potential of digital communication long before it became common practice in the fashion industry.
Passionate about tennis, in 2014 she designed her first bespoke tennis dress, which was made by her grandmother Ida. She wanted a garment that would express her personality on the court while making her feel more feminine, original, and authentic. Without realising it, that simple gesture would become the beginning of something much greater.
A few years later, the Laila Coslovich – Luxury Tennis Couture brand was born with the ambition of bringing Italian excellence to the world through unique, numbered, and authentic tennis dresses that embody creativity, craftsmanship, sustainability, and timeless style.
A pioneer of the Tennis Chic philosophy, her vision is to transform the tennis dress into a symbol of elegance, identity, and feminine strength. Her creations are exclusive pieces that embody conscious luxury, designed for women who seek exceptional quality, artisanal craftsmanship, and true originality.
The brand's founder is also a spokesperson for an inclusive message. She encourages women to love themselves, accept themselves, and embrace their authenticity, reminding them that elegance and self-confidence are not defined by age or by the standards imposed by social media and society.
In addition to personally designing and sewing her dresses, she wears them in the photographs and videos she shares, presenting herself naturally and authentically, embracing her imperfections and scars. At over forty, she offers a genuine example that it is possible to feel beautiful and confident, despite living in a world that often promotes unrealistic standards of perfection.
Guided by the values of sustainability, inclusivity, and elegance, she pursues the mission of bringing the excellence of Italian sartorial craftsmanship to the world through her bespoke tennis dresses, transforming every creation into a symbol of art, technical expertise, and authenticity.
Her project is more than a brand: it is a vision—an invitation for women to live with style, strength, and self-awareness, while celebrating Italian craftsmanship and authentic beauty. Through her story and her work, she represents the meeting point between tradition and innovation, heritage and international vision, embodying the timeless elegance of Taormina and the spirit of contemporary luxury.
Every day devoted to this project is an act of love—for herself, for her family, and for every woman who chooses Laila Coslovich.
