Tennis Chic Style Guide

Stile tennis chic una donna indossa l'abito multicolor bianco e rosa abbinato ad un blazer oversize


The Tennis Chic Style, according to Laila Coslovich, is a philosophy that invites women to experience tennis with elegance, femininity, and personality.

It means taking care of one's clothing with taste and attention to detail, choosing garments that enhance the figure and allow one to feel beautiful, confident, and comfortable, both on and off the court.

It's not about following a trend or appearing at all costs, but about expressing one's authentic style through quality, harmony, colors, and refined details.

Since 2020, Laila Coslovich has interpreted this vision through collections that combine feminine design, Made in Italy tailoring, eco-sustainable materials, and versatile elegance designed, with original combinations, to accompany women at every moment of their day.

What is Tennis Chic Style really?

For some women, tennis is simply a sport. For others, it's much more: it's a way of moving, of being in the world, of expressing one's personality even through what they wear. It is from this idea that the Tennis Chic Style according to Laila Coslovich was born. Not a fleeting fashion, not an imposed dress code, but a philosophy that focuses on elegance, femininity, and authenticity.

Elegance doesn't end courtside

How many times have you opened your closet before going to the club and thought: "is it possible that I have to choose between technical clothing without personality and an elegant but impractical look?" I asked myself that too. For years I searched for a tennis dress that would make me feel beautiful, confident, and perfectly at ease, without sacrificing freedom of movement. In 2014, unable to find the tennis apparel I desired, I decided to create it myself, making my first model in two color variants. That intuition represented the starting point of a journey that, in 2020, led me to found Laila Coslovich – Luxury Tennis Couture, a brand dedicated to a new way of interpreting feminine elegance on and off the court. From my personal research, a vision was born that I now call Tennis Chic.

Being Tennis Chic doesn't mean dressing excessively

It means stepping onto the court with the same care you would for an important dinner or an aperitif with friends. It's choosing a well-made garment instead of a disposable one, preferring a clean line over a flashy logo, knowing that true elegance doesn't need to shout to be noticed.

Tennis Chic is an attitude

A Tennis Chic woman doesn't just play to be watched: she plays because she loves tennis. But she also knows that the way she presents herself says something about her. She loves well-thought-out details, prefers quality over quantity, chooses colors that represent her, and above all, she doesn't feel the need to resemble anyone else. She wants to be sexy, but in a refined way, without revealing too much, because to be chic, a beautiful dress is not enough: elegance must always be accompanied by refinement.

Arriving at the club with style

Imagine getting ready to play tennis. You open your closet, choose your favorite dress, and pair it with a blazer or a clean-cut jacket. Light makeup, hair in order, a pair of sunglasses, accessories, and your racket bag over your shoulder. Now imagine walking into the club dressed like that. How would you feel? I believe more confident, more feminine, and also more elegant, without having done anything excessive. This is precisely my meaning of Tennis Chic Style.

It's not about playing with an overly constructed look or revealing too much. It's about feeling good about yourself and not having to give up your elegance just because you're playing a sport. For me, a tennis dress shouldn't be something to wear only during an hour of training: it should also accompany you after the match, while you stop at the club bar with friends, chat, or enjoy a sunny day. Because true luxury is precisely this: always feeling yourself, on and off the court, without having to change your style to feel in the right place.

The future of tennis is also feminine, elegant, and conscious

For a long time, sportswear has prioritized only performance. I believe that today there is room for something different: garments that combine functionality, beauty, tailoring, and respect for the environment. The fabrics I use are OEKO-TEX certified — free of harmful substances and suitable for even the most sensitive skin — and Global Recycled Standard (GRS), which guarantees the traceability of recycled materials throughout the supply chain. Furthermore, Laila Coslovich tennis dresses are particularly suitable for wearing even in hot summer periods, thanks to the lightweight and breathable grammage of the selected fabrics. My concept of Tennis Chic Style stems precisely from this desire: from the idea that a woman can feel strong without giving up grace, competitive without losing her femininity, and elegant even while chasing a ball on the baseline.

More than a style, a personal signature

Ultimately, Tennis Chic isn't really about the clothes. It's about how you choose to present yourself to the world. It's that silent confidence that doesn't need to show off, the pleasure of wearing something that makes you feel good before you even feel beautiful, and the conviction that the most authentic elegance is never a matter of appearance, but of identity. Discover our Made in Italy tailored tennis dresses and find your style.

In-depth articles on Tennis Chic Style

Frequently Asked Questions about Tennis Chic Style

What is Tennis Chic Style?

For Laila Coslovich, Tennis Chic is the pleasure of feeling feminine, elegant, and well-groomed even when playing sports. It's attention to detail, the choice of garments that enhance the figure, a love for colors, for quality, and for a style that allows you to stand out naturally. Because tennis is not just a game, but also an opportunity to express your personality and feel good about yourself, on and off the court.

Are Laila Coslovich dresses only suitable for tennis?

No. While designed for tennis, Laila Coslovich dresses are made to be versatile: they can be worn on the court, at the club, in the city, and on any occasion that requires elegance and comfort. They are also suitable for padel, pickleball, wheelchair tennis, and other sports disciplines.

What does it mean that the fabrics are OEKO-TEX and GRS certified?

OEKO-TEX certification guarantees that the fabrics are free of harmful substances and safe for the skin. GRS (Global Recycled Standard) certification attests to the use of recycled materials and the traceability of the entire production chain. Both certifications are a guarantee of quality and environmental responsibility.

How can I adopt Tennis Chic Style?

Start with a well-constructed tennis dress, choose quality materials, and pay attention to details. Add a blazer or tastefully chosen accessories to transform your court look into an elegant outfit for any time of day. Tennis Chic Style doesn't impose rules: it invites every woman to express her personality naturally, with taste, sophistication, without ever being excessive or vulgar.