Made in Italy tennis apparel: why I chose to produce in Italy
When I founded the Laila Coslovich brand, I made a precise choice.
When I founded the Laila Coslovich tennis wear brand, I knew that every decision would help define my brand's identity. Even before commissioning my first collection, I made a decision that was fundamental to me: to produce every garment entirely in Italy. I didn't do it just because "Made in Italy" is recognized worldwide as a byword for excellence, quality, and craftsmanship. I also did it because I wanted to build a brand consistent with my values and my history.
Today, many companies choose to produce abroad to reduce production costs. It's a legitimate choice, but I wanted every Laila Coslovich garment to be the result of Italian expertise and a supply chain that truly represented the values I believe in. For me, "Made in Italy" is not just a place of production: it's a choice of responsibility, trust, and respect for the wealth of knowledge that makes our country unique in the world. It's also a way to support those Italian companies that, despite the challenges our production system faces every day, continue to invest in quality, innovation, and people, creating value and job opportunities.
"Made in Italy" is much more than a label.
When I hear "Made in Italy," I immediately think of people. I think of the artisans, pattern makers, technicians, textile companies, workshops, and all those professionals in my country who, every day, work with passion to transform a project into a quality product.
Behind every garment, I don't just see fabric or a sewing machine. I see companies that have invested for years in experience, continuous research, attention to detail, and a manufacturing culture passed down from generation to generation. This is the true value of "Made in Italy": a heritage of skills that deserves to be valued and supported.
For this reason, I chose to purchase fabrics in Italy and to entrust the production of my collections to an Italian company. Every collaboration stems from the desire to share the same idea of quality, attention to detail, and respect for work.
An Italian supply chain that tells a story
Every Laila Coslovich garment is the result of the work of various Italian entities that share the same values.
The fabrics I use come from a leading Italian company in the production of eco-sustainable technical fabrics. They are certified Global Recycled Standard (GRS) and OEKO-TEX®, two certifications that guarantee compliance with strict environmental standards and the safety of materials in contact with the skin.
The design of the models, the tailoring, and quality control are entrusted to Italian professionals who put their experience at the service of every single garment.
Knowing that every phase of production takes place in our country allows me to follow every detail more closely and to establish a direct relationship with those who help create my collections. I believe that this continuous dialogue between design, craftsmanship, and innovation is what makes the difference.
Why I didn't choose the easy path
I could have produced abroad and cut production costs. It would probably have been the simplest choice from an economic point of view. Yet, every time I asked myself this question, the answer was always the same. It would not have been the brand I wanted to build.
My history is rooted in the Italian tailoring tradition, which my maternal great-grandparents carried on in Taormina for over half a century with their tailoring shops, and in the technical design I inherited from my father's side of the family. It would have been inconsistent to convey these values and then choose a different path to create my products.
I believe that a brand truly becomes credible when there is continuity between what it communicates and what it does every day. For this reason, I chose a more challenging path, aware that quality requires time, attention, investment, and, above all, consistency.
Producing in Italy means creating value
When I chose the Italian workshop I collaborate with, I didn't simply purchase a service. I chose to collaborate with people who, every day, invest in the quality of their work, in training, and in innovation in our country.
I like to think that, in my small way, each collection also contributes to supporting our entrepreneurial fabric. I believe that every entrepreneur has a responsibility that goes beyond their product: to create value, build relationships, and contribute to the growth of the territory in which they operate.
Of course, a small brand cannot change a country's economy on its own. But it can choose every day which values to support through its decisions.
I have chosen to believe in Italian expertise, because I am convinced that it represents one of the greatest riches of our country.
Quality and sustainability: two values that go hand in hand
For me, "Made in Italy" is also closely linked to the concept of sustainability.
For this reason, I have chosen to use exclusively certified eco-sustainable fabrics, produced with respect for the environment and designed to guarantee comfort, lightness, breathability, and durability over time.
I believe that true sustainability does not just mean using recycled materials or more responsible production processes. It also means creating garments designed to last, which can accompany a woman for many seasons without losing quality, comfort, and elegance.
It is a philosophy that is reflected in every choice of my brand and that I consider an integral part of the very concept of Luxury Tennis Couture.
My dream goes beyond clothing.
When I imagine the future of Laila Coslovich, I don't just think about seeing my clothes worn on tennis courts around the world.
I think of women who choose a garment because they share its philosophy, values, and history.
Every time a customer wears one of my garments, I hope she can perceive everything behind it: the care in the design, the quality of the materials, the work of the people who made it, and the love for a manufacturing tradition that makes Italy famous worldwide.
But my dream goes even further.
I would like the growth of Laila Coslovich to also become an opportunity for growth for many other people over time. I would like every new achievement of my brand to translate into new collaborations, new jobs, and new opportunities to enhance the talent and skills of Italian professionals.
I believe that the success of a business has even more value when it not only benefits its founder but also helps create opportunities for those who are part of it and for the territory in which it operates.
My dream is to bring this idea of elegance, sustainability, and quality beyond the borders of our country, helping to showcase, through tennis, one of the most authentic expressions of Italian excellence.
Because true "Made in Italy" is not simply a label sewn inside a garment.
It is a culture.
It is a responsibility.
It is a promise of quality that, every day, I choose to keep.
And if one day the growth of Laila Coslovich can also mean creating new opportunities for other people, then I will feel that I have built something that goes far beyond a clothing brand.
Frequently Asked Questions
Why are Laila Coslovich tennis clothes produced in Italy?
Because I chose to build a brand that values the quality of Italian manufacturing, tailoring tradition, and collaboration with companies in our territory.
What does "Made in Italy" mean for Laila Coslovich?
For me, it means responsibility, quality, respect for people's work, and trust in the expertise of Italian companies. It is a value that guides every design and production choice I make.
Are Laila Coslovich clothes entirely produced in Italy?
Yes. From design to tailoring, every phase of production is carried out in Italy, in collaboration with specialized companies and professionals.
What fabrics does Laila Coslovich use?
The collections are made with certified eco-sustainable technical fabrics Global Recycled Standard (GRS) and OEKO-TEX®, chosen to guarantee quality, breathability, comfort, and safety in contact with the skin.
Why choose a "Made in Italy" tennis dress?
Because it means choosing a product made with attention to detail, high-quality materials, a controlled supply chain, and a manufacturing tradition recognized worldwide.
Who is Laila Coslovich?
Laila Coslovi Longo is the founder of the Italian Luxury Tennis Couture: Laila Coslovich brand. She personally designs tailored tennis dresses that combine elegance, femininity, sustainability, and "Made in Italy." Her collections are entirely made in Italy with GRS and OEKO-TEX® certified fabrics and embody a Tennis Chic philosophy dedicated to women who want to stand out both on and off the court.
Discover the Laila Coslovich collection
If you share my idea of elegance and believe in the value of "Made in Italy," I invite you to discover the Laila Coslovich collections and my Tennis Chic philosophy.
Every garment is created to accompany women who choose quality, sustainability, and a style destined to last.
👉 Discover the collection and experience tennis with the elegance of true "Made in Italy."