What is Tennis Chic style according to Laila Coslovich
According to Laila Coslovich, the Tennis Chic Style is a philosophy that invites women to experience tennis with elegance, femininity, and personality.
It means curating your attire with taste and attention to detail, choosing garments that flatter your figure and allow you to feel beautiful, self-assured, and comfortable, both on and off the court.
It's not about following a trend or striving to impress at all costs, but about expressing your authentic style through quality, harmony, colors, and refined details.
Since 2020, the brand's founding year, Laila Coslovich has interpreted this vision through collections that combine feminine design, Made in Italy tailoring, eco-sustainable materials, and versatile elegance designed to accompany women through every moment of their day.
What is Tennis Chic Style really about?
Feeling the desire to be impeccable on the court is not vanity. It's identity.
Tennis Chic Style, from my perspective, stems from the idea that a woman can feel elegant, self-confident, and authentic even while wearing a tennis dress.
A philosophy born from a real need
When I started playing, I was looking for feminine, refined, colorful tennis apparel that could enhance the wearer's personality.
I wanted clothes that would make me feel beautiful without sacrificing freedom of movement, but I almost always found models that were too technical, anonymous, or lacked character.
So, in 2014, I decided to imagine something different.
From that personal quest was born a vision that, over the years, evolved to become the foundation of the Laila Coslovich brand: a style that combines tailoring, contemporary elegance, and a sporty spirit.
The principles of Tennis Chic Style
Tennis Chic Style is based on specific values:
- choosing quality over trends;
- enhancing femininity without excess;
- preferring well-constructed garments designed to last;
- combining comfort and elegance;
- meticulously attending to every detail;
- expressing one's personality naturally;
- living tennis as a lifestyle, not just a sport.
Tennis Chic is not a fashion trend
Fashions change constantly.
One year everyone wears a color, the next no one wants it.
Tennis Chic Style, however, is designed to last.
It is made of harmonious proportions, quality fabrics, meticulous details, and garments designed to accompany a woman season after season.
Because true style doesn't need to chase trends: it goes beyond them.
The language of colors
Every memorable brand has a visual signature.
For Laila Coslovich, this signature comes alive through a recognizable palette of pink, fuchsia, purple, teal, and white, a homage to the classic elegance of tennis reinterpreted in a contemporary key.
Along with the iconic three stripes and the feminine design of the collections, these colors tell a story of energy, sophistication, and personality.
These are shades I chose not to follow a trend, but to convey emotions and make every creation immediately recognizable. Discover the history and meaning of the brand's colors.
Quality is seen, but above all, it is felt
There are clothes that catch the eye in a photograph.
And then there are those that, once worn, change the way you feel.
For me, luxury is not a flashy logo.
It's a pleasant fabric on the skin. It's a fit that flatters without restricting. It's a carefully executed stitch and a thoughtfully designed detail.
This is why I exclusively use OEKO-TEX Standard 100 certified fabrics—tested for the absence of over 100 harmful substances and suitable even for the most sensitive skin—and Global Recycled Standard (GRS) certified materials, which guarantee verified traceability of recycled materials throughout the entire production chain. Two independent international certifications, not a marketing choice. Learn more about sustainable tennis apparel.
From the court to the club, with the same elegance
A match doesn't end with the last point.
It often continues over a spritz, during a conversation with friends at the club, or on a walk in the sun.
That's why I love creating garments that can live far beyond the tennis court.
An impeccably cut blazer, a light sweater draped over the shoulders, or a few tastefully chosen accessories are all it takes to transform a tennis outfit into a sophisticated and contemporary look.
Because true elegance doesn't change depending on where you are.
Being Chic Tennis Players means being yourself
Being a Chic Tennis Player doesn't mean attracting attention at all costs.
It doesn't mean wearing excessive outfits or following every new trend.
It means choosing quality over quantity.
Preferring character over conformity.
Entering the club in an outfit that truly represents you, perhaps paired with a well-constructed blazer, knowing that true elegance doesn't need to show off to leave its mark.
It's a quiet elegance, one that conquers through attention to detail, naturalness, and consistency with one's own identity. Read also: Tennis and self-esteem, the link between elegance and self-confidence.
More than a style, a choice of identity
For me, tennis represents discipline, harmony, respect, and the pursuit of the perfect stroke.
These same values guide every Laila Coslovich collection.
Tennis Chic Style is not just about what we wear, but about how we choose to present ourselves to the world: with authenticity, taste, and a beauty that comes from consistency with ourselves.
Because a dress can be beautiful.
But when it makes you truly feel like yourself, it becomes something much more precious.
Frequently asked questions
What is Tennis Chic Style?
For Laila Coslovich, Tennis Chic is the pleasure of feeling feminine, elegant, and well-groomed even when playing sports. It's attention to detail, the choice of garments that flatter the figure, a love for colors, for quality, and for a style that allows you to stand out naturally. Because tennis is not just a game, but also an opportunity to express your personality and feel good about yourself, both on and off the court.
What is the most important principle of Tennis Chic?
The belief that true elegance arises from the balance between quality, femininity, comfort, and authenticity. You don't need to overdo it or reveal too much to be beautiful and memorable: it's enough to express your personality naturally, with taste and class.
How can I start adopting this style?
Start with well-constructed garments, choose quality materials, pay attention to combinations, and focus on details. A cleanly cut blazer, essential accessories, and a tailored tennis dress can accompany you with elegance from the court to the club and beyond.
Who is Laila Coslovich
Laila Coslovi Longo is a Sicilian designer and passionate tennis player, founder of the Laila Coslovich brand. In 2014, she began to imagine different tennis apparel—feminine, refined, and authentic—and in 2020, she brought to life the brand that bears her name. Coslovich was her paternal grandmother's surname, who came from Istria. Today, Laila Coslovich creates collections of tailored Made in Italy tennis dresses, made with OEKO-TEX and GRS certified fabrics, designed for women who want to feel elegant and self-confident, both on and off the court.
Want to delve deeper into this philosophy? Discover the Complete Guide to Tennis Chic Style.